Pour sa nouvelle campagne, Marc Jacobs choisit un combo pour le moins étonnant. Le chanteur Marilyn Manson, le mannequin Cara Delevingne et la rappeuse Missy Elliott figurent parmi les célébrités choisies par Marc Jacobs pour représenter sa nouvelle collection automne-hiver.
Depuis quelques saisons maintenant, Marc Jacobs a pris l’habitude de réunir des stars aux personnalités hors du commun pour ses campagnes publicitaires. Et 2016 n’est pas une exception !
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La rencontre de ces artistes hétéroclites est improbable mais électrique, à l’image du créateur. Sur son compte Instagram, Marc Jacobs dévoile depuis plusieurs jours les premières photos de sa prochaine collection, immortalisées par David Sims.
"MISSY, Supa Dupa Fly From the moment I heard, The Rain, back in 1997, I was entranced by the genius rhythms and brilliant rhymes of Missy Elliott. Missy’s music has kept me and my design team happily energized through countless weekdays, weeknights and weekends during those long hours of sketching, fitting, styling and doing looks. In addition to the boundless energy of her music are the visually pulsating and wildly cartoon-like music videos she made in collaboration with the talented and visionary, Hype Williams. I am in continued awe of Missy’s ability to push the boundaries of the style of music both to the eye and to the ear. It was a dream of mine to work with her and I'm happy to share this portrait by David Sims for our Fall '16 campaign." -@themarcjacobs • Photographed by David Sims Styling direction by @kegrand Casting by @bitton Hair direction by @guidopalau Makeup direction by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16
"MANSON, Brains and Beauty Ironically, I met Marilyn Manson on Halloween in Los Angeles shortly after the release of his album, Antichrist Superstar in 1996. It was after meeting him that I started listening to his music- in large part because I was intrigued by his persona and curious about his perverse and incredible intellect. The Beautiful People and its accompanying music video with all its gorgeous grotesqueries is what sweet dreams are NOT made of… The incredibly powerful and frenetic pace of the video with the attenuated and elongated Manson pulled, disfigured and contorted by means of surgical devices, dental apparatuses and other contraptions is absolutely nightmare inducing and an outrageously captivating attraction of repulsion. For our Fall 2011 fashion show, there was no better song to send the girls marching down our boudoir comme insane-asylum runway than, The Beautiful People. It was the perfectly twisted companion for that collection which played at a volume that nearly shook the walls down. In direct contrast to the outward hideous beauty of Manson’s stage persona is his instinctive, inherent intelligence and understanding of what matters. These days more so than ever I am reminded of Manson’s interview in the documentary film, Bowling for Columbine and his response to a question asking what he would say to the kids and Columbine community in the wake of the tragedy that took place in 1999. His response was, “I wouldn’t say a single word to them. I would listen to what they have to say, and that’s what no one did.” Sometimes knowing when to listen is more important than being heard, and in one sentence Manson left a stronger impression on me than his music ever had previously." -@themarcjacobs • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16
Et si le choix de Marilyn Manson semble le plus invraisemblable, Marc Jacobs l’explique tout naturellement. Après l’avoir rencontré ironiquement un soir d’Halloween en 1996, Marc Jacobs est tombé sous le charme de la personnalité du chanteur et de sa musique. Les mannequins Marc Jacobs ont d’ailleurs marché sur l’air puissant de « Beautiful People », pour le défilé d’automne en 2011.
"CARA, Womanchild Every once in a blue moon I am fortunate enough to meet a model with a personality so huge it almost overshadows even the strongest of looks– the most dramatic fashion. When I met Cara through Katie Grand a few years ago, she was the girl in the animal onesie with boundless energy, great humor and in perpetual motion. Watching Cara’s growth and evolution into a dynamic, outspoken, independent woman is a true joy, just as she is herself. Her generosity and care in wanting to get a job done right (even if it means missing a flight!) is a testament to her professionalism and true character. Photographed sitting still and just as full of life as always, the unstoppable Cara Delevingne by David Sims for our Fall ’16 ad campaign." -@themarcjacobs • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16
Cara Delevingne apparaît dans un look de femme-enfant au maquillage intense et à la coiffure crantée. Elle porte un ensemble très sombre rehaussé d’un nœud volumineux au niveau du cou. Pour Marc Jacobs, c’est le coup de cœur artistique :
« Parfois, je suis assez chanceux pour rencontrer un mannequin dont la personnalité est si imposante qu’elle fait de l’ombre, même au plus marquant des looks »
"COURTNEY, R(evolution) With my abundance of respect for Courtney Love’s musical contributions to grunge/rock culture and her status as this sort of, Grunge Goddess, it was her mesmerizing and extraordinarily moving portrayal of Althea in the film, The People vs Larry Flynt that simultaneously broke my heart and won my love. While I hadn’t yet met Courtney during my time as Creative Director at Perry Ellis, it was her then style that had a great influence on that now infamous “grunge collection” show in 1992. Courtney and I (and a then 2 or 3 year old Frances Bean) first met at dinner with Anna Sui in 1994 at Bar Six in NYC. I remember being quite taken by her deep, thorough knowledge of and voracious appetite for fashion and music. There has always been a genuine allure about Courtney that I continue to admire. The way she’d scream her lyrics from that gash of a red mouth to the hard rocking, wailing sounds of Hole. She was then and remains now, for me, the ultimate divine mess in a dress. Gone but no where near forgotten is the girl-woman Goddess of Grunge in her too small tattered dresses, the little girl barrette in her messy, scattered hair and beaten up brocade 1960’s evening shoes. It’s a long distance from the now iconic kinder-whore Courtney photographed by Juergen Teller for I-D magazine in 1994 to the movie star glamour of the powerfully aloof and infinitely present Courtney, photographed here by David Sims for our Fall ’16 campaign." -@themarcjacobs • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16
"ANNIE, Other The idea to ask musician Annie Clark (more commonly known by her stage name, St. Vincent) to be a part of our ad campaign had been discussed long before the Fall 2016 season began. It was Katie Grand who originally brought Annie to my attention and suggested we consider extending an invitation to join this campaign. I was really taken by comments Annie made in an interview with Rolling Stone Magazine where she described queerness as a transcendence of sexuality and as a “banner” for being “other.” It was thoughtful, relevant and poignant. There’s a certain maturity that’s inherent in Annie that transcends her age and while her music is a direct reflection of her intellectual curiosities and musical prowess, it was when I had the privilege of meeting Annie in person that I experienced her magnetism. She operates with such genuine grace, poise and sincerity. I am in complete awe of the beauty of this photograph by David Sims for our Fall 2016 ad campaign. It so perfectly captures the inherent contemplativeness of Annie, her humility and mystery." -@themarcjacobs • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16
"JUNO, Family Many, many years ago my dear friend Paul Fortune would often tell me about his then 10 year old Goddaughter, Juno Temple. Thereafter, every 6 months or so he would request a pair of our most outrageous or tallest platform shoes to gift his Goddaughter as she would not wear any other shoes but ours to school. A decade ago while Paul and I were having tea at Claridges in London, he presented me with some of her design sketches (and they were good!) as it was her dream, at that time, to come work with me. Fast-forwarding to this past January I was invited (again by Anna Sui) to the HBO premiere of VINYL in New York City. On my way out of the Ziegfeld Theatre, this larger than life, wildly enthusiastic and incredibly jovial, adorable woman approached me. Not a second before I recognized her as the, up and coming A&R girl from the series, she exclaimed, "I am Paul's Goddaughter!” It was then when I fell head over high heels in love with Juno. Juno’s soaring spirit, sparkle and effervescent charm is impossible to resist. Her cheeky character is captured perfectly here by David Sims for our Fall 2016 campaign." -@themarcjacobs • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16
Sur les clichés, on découvre aussi la présence de Courtney Love, de la musicienne St Vincent ou encore Juno Temple, l’actrice britannique découverte notamment dans la série rock’n’roll Vinyl.
Une fois de plus, Marc Jacobs réunit des personnalités incroyables autour de sa marque. Mais gardons un œil sur son compte Instagram, il peut encore nous surprendre !